The study of consumer engagement preferences in the context of market research has been an ongoing source of study, exploration, and learning at Orman Guidance since 1975. As we all know, when our consumer outreach efforts do not yield results, market research suffers. Consumers get burned out, and clients feel insecure about the quality of the research findings.
Orman Guidance envisions a better way, a much different modus operandi for market research. We’re getting closer to that vision every day. Here’s a preview.
A nimble, flexible, creative consumer engagement process that collaborates with respondents. Project execution on a short timeline for specific, worthwhile market research purposes. Qualified respondents that are eager to participate, not just for the incentive, but because they enjoy their role as a valued partner and collaborator.
A streamlined validation process that brings forth the best of the best consumers for your study. A process that reflects the important truth that your participants fit your criteria and target audience definition.
Traditional consumer engagement methods in the digital age
Telecommunications software, social media, and smart devices greatly expand the capabilities of market research. Collectively these technologies will increase convenience for respondents, reduce stress in the engagement process, and improve the research findings. While industry change isn’t always easy, it’s necessary. As Facebook CEO Mark Zuckerburg once said, “the biggest risk is not taking any risk. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”
2015 is the year the Millennial generation will surpass Baby Boomers as the nation’s largest living generation. By 2025 they will become 75 percent of the global workforce. Orman is proud of the fact that a majority of our employees are hardworking Millennials. And because we are based out of Minneapolis, a premier destination for Millennials, we have ideal positioning to study this rising generation. Clients who recognize the importance of understanding this generation’s unique consumer behaviors are looking to Orman for guidance. Ready or not, here they come!
Orman is in its fifth decade of studying and engaging the consumer. We recognize that the industry must change in fundamental ways to continue providing the highest-level of service possible. We’re cracking open the consumer engagement nut and giving the market research industry a much needed shake up. That’s why companies are looking to create a strategic alliance with Orman.