Orman Guidance is dedicated to finding meaningful and relevant consumer insights, providing value for our clients while respecting our consumers.
Vision
Orman Guidance connects clients with their consumers for insights that live beyond the data.
Mission
Orman Guidance empowers consumers to build the marketplace they want and need.
We live and operate through our brand values:
Co-creative
We believe that consumer insights research empowers individuals to collaboratively create a marketplace that better serves wants and needs.
Insightful
We go beyond the numbers to understand data in the real world, revealing human insights that translate to recommended actions.
Engaged
We are dedicated to the Orman Guidance consumer insights process, giving clear direction to clients, vendors, and consumers while leaving room for flexibility and creativity.
Rigorous
We meticulously follow results-proven processes, guaranteeing scientifically valid data to solve clients’ business issues.
Precise
We care about the details, confirming that every element of the process is accurate, consistent, and reliable.
Relevant
We look to the future as we engage consumers and process information, constantly evolving to understand new consumer preferences and share market intelligence.
Approachable
We communicate openly and thoroughly, making it easy for organizations and their consumers to collaborate with us and each other.
Passionate
We believe that consumer insights are vital to business success, and we truly care about each client, consumer, vendor, and project.