About

Orman Guidance is dedicated to finding meaningful and relevant consumer insights, providing value for our clients while respecting our consumers.

Vision

Orman Guidance connects clients with their consumers for insights that live beyond the data.

Mission

Orman Guidance empowers consumers to build the marketplace they want and need.

About

We live and operate through our brand values:

Co-creative

We believe that consumer insights research empowers individuals to collaboratively create a marketplace that better serves wants and needs.

Insightful

We go beyond the numbers to understand data in the real world, revealing human insights that translate to recommended actions.

Engaged

We are dedicated to the Orman Guidance consumer insights process, giving clear direction to clients, vendors, and consumers while leaving room for flexibility and creativity.

Passionate

We believe that consumer insights are vital to business success, and we truly care about each client, consumer, vendor, and project.

Precise

We care about the details, confirming that every element of the process is accurate, consistent, and reliable.

Relevant

We look to the future as we engage consumers and process information, constantly evolving to understand new consumer preferences and share market intelligence.

Approachable

We communicate openly and thoroughly, making it easy for organizations and their consumers to collaborate with us and each other.