Orman Guidance covered the topic of Millennials and co-creation in the context of marketing earlier in 2015. The key takeaway from our findings is that Millennials don’t just want to buy a brand, they want to be a part of it.
We continue to recommend that our clients utilize co-creation in their brand, but we’re not letting them have all the fun. Orman is implementing co-creation in our own best practices. We’ve begun integrating it into our internal consumer engagement process. We aren’t stopping there. We’re using co-creation to attract and retain our employees with uniquely tailored careers.
Today is the birthday of our President & CEO, Rosemary Sundin. Last night, the Orman team got together and made a collage celebrating the things that make her so special. Here is what Whitney Nguyen, Orman’s Facility and Hospitality Manager, had to say:
“Passion [pash-uh n] noun:
1. A strong or extravagant fondness, enthusiasm, or desire for anything:
2. The object of such a fondness or desire:
3. Strong amorous feeling or desire; love; ardor.
Meet Ellie Stropes! Ellie is an up-and-comer on a fast-track at Orman.
She began as an assistant Project Manager last summer and in less than 6 months worked her way up to Lead Project Manager of Consumer Engagement.