Bringing Data to Life
There is life in data! Orman Guidance brings you actionable analysis into the consciousness of data: the human factors that comprise preferences, behavior, emotion, and more. Our research and guidance processes deliver the answers and insights you need to move forward with confidence.
Research & Guidance
Your objectives in motion
Orman Guidance helps clients understand opportunities to elevate data’s value, what it means, and how it may be applied in business decision making.
We provide the answers clients need to form and clarify ideas, brands, concepts, services, products, and messaging – there is no question that cannot be answered with Orman Guidance research.
In every study, objectives are front-and-center, and we constantly challenge ourselves to go beyond the data and into the labyrinth of insights that breathe life into metadata.
Orman brings forth the real life data our clients need to move forward with confidence – data that is strengthened by correlations between quantitative significance and qualitative insights.
What We Find:
To Name Just a Few
- Attitudes & Behavior
- Awareness
- Barriers / Motivations
- Common Ground
- Cultural Insights
- Customer Satisfaction
- Formative & Summative Discoveries (FDA)
- Path to Purchase
- User Experience (UX)
How We Find It:
Methodologies & Approaches
Each marketing research query is unique: we customize our processes based on your needs and objectives. Read more about what we do and how we bring life to data.
Approach
- Quantitative
- Qualitative
- In-Person
- Online
- Telephone
Disciplines
- Primary, Practice-based: research on the basis of data and knowledge
- Primary, Practice-led: research that leads to new understandings
- Secondary: Investigation and review of existing research that correlates with existing study
Specialties
- B2C Product & Technology Adoption
- Education
- Finance / Banking / Insurance
- Health & Wellness (any category)
- Medical Devices
- Medical Services
- Social Awareness / Diversity Equity & Inclusion (DEI)
Methods
- Survey Research
- Focus Group Research
- Ethnographic Research
- User Research / In-home Use Test (IHUT)
Research Objective Categories
- Advertising / Communication Checks
- Attitude / Opinion Study
- Awareness / Benchmark / Baseline
- Brand Development / Image
- Concept Exploration / Validation
- Design Testing
- Formative Study, FDA Guidelines
- Summative Study, FDA Guidelines
- Journey Map
- Market Potential
- Market Segmentation
- Messaging
- Needs Analysis
- Persona Development
- Pricing / Monetization
- Product Testing
- Risk Identification
- Target Market Characteristics
- User Experience (UX)