Orman Guidance

Insights that live beyond the data

Bringing Life to Data

Data doesn’t exist by itself – there is life in numbers. Orman Guidance offers actionable, vibrant marketing research analysis into the consciousness of data: the human factors that comprise preferences, behavior, emotion, and more.

Research & Guidance for
Brands and Organizations

Research objectives in motion

Orman Guidance helps clients understand opportunities to elevate data’s value, what it means, and how it may be applied in business decision making.

We provide the answers clients need to form and clarify ideas, brands, concepts, services, products, and messaging – there is no question that cannot be answered with Orman Guidance research.

In every study, objectives are front-and-center, and we constantly challenge ourselves to go beyond the data and into the labyrinth of insights that breathe life into metadata.

Orman brings forth the real life data our clients need to move forward with confidence – data that is strengthened by correlations between quantitative significance and qualitative insights.

What We Find:
To Name Just a Few

  • Attitudes & Behavior
  • Awareness
  • Barriers / Motivations
  • Common Ground
  • Cultural Insights
  • Customer Satisfaction
  • Formative & Summative Discoveries (FDA)
  • Path to Purchase
  • User Experience (UX)

How We Find It:
Methodologies & Approaches

Each marketing research query is unique: we customize our processes based on your needs and objectives. Read more about what we do and how we bring life to data. 

Approach

  • Quantitative
  • Qualitative
  • In-Person
  • Online
  • Telephone

Disciplines

  • Primary, Practice-based: research on the basis of data and knowledge
  • Primary, Practice-led: research that leads to new understandings
  • Secondary: Investigation and review of existing research that correlates with existing study

Specialties

  • B2C Product & Technology Adoption
  • Education
  • Finance / Banking / Insurance
  • Health & Wellness (any category)
  • Medical Devices
  • Medical Services
  • Social Awareness / Diversity Equity & Inclusion (DEI)

Methods

  • Survey Research
  • Focus Group Research
  • Ethnographic Research
  • User Research / In-home Use Test (IHUT)

Research Objective Categories

  • Advertising / Communication Checks
  • Attitude / Opinion Study
  • Awareness / Benchmark / Baseline
  • Brand Development / Image
  • Concept Exploration / Validation
  • Design Testing
  • Formative Study, FDA Guidelines
  • Summative Study, FDA Guidelines
  • Journey Map
  • Market Potential
  • Market Segmentation
  • Messaging
  • Needs Analysis
  • Persona Development
  • Pricing / Monetization
  • Product Testing
  • Risk Identification
  • Target Market Characteristics
  • User Experience (UX)

Who We Are

We are intensely curious about bringing life to data

The story of Orman Guidance is in the tapestry of all the people that brought the company to today. Orman’s archives are brimming with studies that represent countless people, places, products, services, ideas, inventions – and so much more. The view into Orman is like a kaleidoscope: ever-changing, fascinating, multi-layered and complex. Just like data.

Woman-owned since 1993, Orman Guidance is renowned for persistently high standards set by founder Al Orman in 1975. Yes, that is a lot of history. Orman Guidance has seen and studied changes both exciting and startling in our dynamic world. We build upon bodies of knowledge, shine the light on relevant findings, extract meaning, and help our clients gain mobility and traction as they move forward.

Paid Opportunities for Consumers

More than ever, your voice is vital

Your input in research makes all the difference.

Throughout the United States, Orman Guidance offers compensated online/virtual and in-person research. Our approach is inclusive, cooperative, and respectful. And when you participate, you directly impact the way products and services are offered.

Today’s discussions about everything from health and wellness, education, and social concerns to technology and packaged goods need your input.

At the heart of the matter, you are the reason that Orman Guidance exists. We quite literally cannot do what we do without you.

Recruiting | Project Management for Consultants and Moderators

Unparalleled expertise and guidance

Agencies, Consultants, and Moderators have placed over ten thousand projects with Orman over the years. Our deep experience means we can help you engage almost any target audience, anywhere. And we care about your project as much as you do.

What do you need help with? Orman Guidance offers project management, platform and facility coordination, screener development, recruiting, and fulfillment packages. With all these decades of experience, we will help you think through logistics and cover details we know will be helpful to you.