Customer Engagement & Recruiting
We are based in Minnesota, but our panel is national. We find the right consumers for you: people who not only fit the target audience but are prepared to share valuable insights.
Our Approach to Consumer Engagement & Project Management
This approach meets consumers where they are, while executing valuable group and one-on-one research that yields authentic insights.
We also know that grouping participants by a target doesn’t mean everyone should look, talk, and act the same. Respondent candidates come from different backgrounds, life experiences, and worldviews. We always strive for a representative diversity in our participants that reflects the real, rapidly-changing world of consumers. This breadth of diversity ensures better data and a more comprehensive consumer voice.
Qualify respondents based on the specifications in the screening document. Orman Guidance follows industry best practices along with a proprietary filtration process that facilitates recruitment of the best-of-the-best respondents.
Engage respondents through Orman’s high-touch processes: sensitive, friendly, professional contact that logically transfers the importance of participation and follow-through.
Report from a designated Orman Project Manager with the following: number recruited since last update, overall progress. incidence, profiles, and, if applicable, marginally qualified respondents for approval.
Deliver results, relevant respondent data including the way respondents are validated and confirmed through comprehensive, daily updates to our clients.
Want a More Comprehensive Solution?
Our consumer engagement and recruitment services are designed to find the right people to execute the qualitative research you need.
But what if you have a problem, but don’t know the solution yet? Our research and guidance programs dig deep into the strategy, execution, and analysis of research to deliver a more comprehensive report with actionable insights.