Opting-in: The golden rule of market research

As market researchers, our first duty is to protect and promote the interests of consumers. Whether it’s promoting consumer preferences in the marketplace or defending the right to be left alone from telemarketers, Orman Guidance greatly values its role as a consumer advocate.


Our mission is to empower consumers to build the marketplace they want and need, and our business depends on consumers who choose to participate in market research studies. We appreciate the time you take to learn about our upcoming studies and answer our questions.

Here’s the Golden Rule we live by: We will only interact with you if you want to talk with us. We don’t ask for any more of your time than what you want to give us. True market research can only take place when respondents are interested and excited about the project. Of course, we’d love for you to participate in our studies! “I want you to want me” as the old lyric goes. But we want you to opt-in on your own accord. We respect your time and privacy, and so should everyone else in this industry. It’s your right.

Now before we get into the legal talk, how about some humor: How many lawyer jokes are there? A: Only three. The rest are true stories. Okay, back to our regularly scheduled program.

If you hear something, say something.

As stated in the Telephone Consumer Protection Act, The term “automatic telephone dialling system” means equipment which has the capacity:

  1. to store or produce telephone numbers to be called, using a random or sequential number generator; and
  2. to dial such numbers.

We hope you never get an unsolicited autodial call, but if you do, remember your rights.

In addition to respecting your right to opt-in, Orman Guidance follows the Marketing Research Association’s Respondent Bill of Rights. We make your privacy a priority, and we stay current with changing data protection standards. If you have any questions, do not hesitate to give us a call at 952-831-7198.