It never fails – whenever I meet a new group of people and we go through the who/what/where bio -- once people discover I work in consumer insights, someone invariably asks, "Do my opinions really … [Read more...] about Healthcare Research: Do Study Participants Really Count?
Industry Trends
Life…Learning…and Succession Planning
Needless to say, I was terrified the first time I encountered her back in 1988. I thought of her as the First Lady of Orman Guidance. She could pierce a sizable pile of research methodology and pull … [Read more...] about Life…Learning…and Succession Planning
Opting-in: The golden rule of market research
As market researchers, our first duty is to protect and promote the interests of consumers. Whether it’s promoting consumer preferences in the marketplace or defending the right to be left alone from … [Read more...] about Opting-in: The golden rule of market research
The Orman Story
The year was 1975. All across corporate America, a thin haze of cigarette smoke wafted lazily above the brisk clatter of typewriters. Correspondence was delivered by courier or snail mail. In many … [Read more...] about The Orman Story
Brand Matters
Last week, Orman Guidance had the privilege of attending Brand Matters, a fantastic speakers’ series focusing on how companies can build a recognizable and worthy brand. The series is offered by our … [Read more...] about Brand Matters
We are all nuts
The study of consumer engagement preferences in the context of market research has been an ongoing source of study, exploration, and learning at Orman Guidance since 1975. As we all know, when our … [Read more...] about We are all nuts
