Needless to say, I was terrified the first time I encountered her back in 1988. I thought of her as the First Lady of Orman Guidance. She could pierce a sizable pile of research methodology and pull … [Read more...] about Life…Learning…and Succession Planning
Orman Guidance
A No-Nonsense Talk About Teamwork. AKA “We’re all in this together.”
Over my many years at Orman Guidance I’ve tried (with varying degrees of success and learning) to bolster the principle of teamwork. Now, with over a quarter century of my life’s work in the rearview … [Read more...] about A No-Nonsense Talk About Teamwork. AKA “We’re all in this together.”
Orman’s CEO in the Star Tribune
Rico Mace officially began his tenure as CEO of Orman Guidance in August 2015. He started as an interim director and advisor and then became a permanent fixture as Director of Strategic Planning. … [Read more...] about Orman’s CEO in the Star Tribune
Opting-in: The golden rule of market research
As market researchers, our first duty is to protect and promote the interests of consumers. Whether it’s promoting consumer preferences in the marketplace or defending the right to be left alone from … [Read more...] about Opting-in: The golden rule of market research
Don’t shoot the messenger: How Orman Guidance pioneered the Focus Group
When you hear “Market Research”, what comes to mind? One way mirrors. Inquisitive moderators. Perhaps the television series Mad Men. (We hate to break it to you, three cocktail lunches are no … [Read more...] about Don’t shoot the messenger: How Orman Guidance pioneered the Focus Group
The Orman Story
The year was 1975. All across corporate America, a thin haze of cigarette smoke wafted lazily above the brisk clatter of typewriters. Correspondence was delivered by courier or snail mail. In many … [Read more...] about The Orman Story
