Category Archives: Orman Guidance

Fine Print

Okay, so what exactly is “market research”?

To understand market research, it’s important to know that companies are self-conscious entities that want to know their products and services will be loved by consumers before releasing them into the marketplace. Companies want to be confident in what they’re selling! Market research creates the opportunity for consumers to give their input on products before they hit the stores. Consumers are given a taste of the “batter” before the cake is baked and ready.
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Meet Ellie Stropes! Ellie is an up-and-comer on a fast-track at Orman.

She began as an assistant Project Manager last summer and in less than 6 months worked her way up to Lead Project Manager of Consumer Engagement.
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