The study of consumer engagement preferences in the context of market research has been an ongoing source of study, exploration, and learning at Orman Guidance since 1975. As we all know, when our consumer outreach efforts do not yield results, market research suffers. Consumers get burned out, and clients feel insecure about the quality of the research findings.
Orman Guidance envisions a better way, a much different modus operandi for market research. We’re getting closer to that vision every day. Here’s a preview.
Today is the birthday of our President & CEO, Rosemary Sundin. Last night, the Orman team got together and made a collage celebrating the things that make her so special. Here is what Whitney Nguyen, Orman’s Facility and Hospitality Manager, had to say:
“Passion [pash-uh n] noun:
1. A strong or extravagant fondness, enthusiasm, or desire for anything:
2. The object of such a fondness or desire:
3. Strong amorous feeling or desire; love; ardor.
Okay, so what exactly is “market research”?
To understand market research, it’s important to know that companies are self-conscious entities that want to know their products and services will be loved by consumers before releasing them into the marketplace. Companies want to be confident in what they’re selling! Market research creates the opportunity for consumers to give their input on products before they hit the stores. Consumers are given a taste of the “batter” before the cake is baked and ready.
Meet Ellie Stropes! Ellie is an up-and-comer on a fast-track at Orman.
She began as an assistant Project Manager last summer and in less than 6 months worked her way up to Lead Project Manager of Consumer Engagement.