It never fails – whenever I meet a new group of people and we go through the who/what/where bio -- once people discover I work in consumer insights, someone invariably asks, "Do my opinions really … [Read more...] about Healthcare Research: Do Study Participants Really Count?
Refer a Vendor
Refer a Vendor Orman Guidance has been a vendor, aka subcontractor, aka seller, aka supplier...of market research services for a looong time. We grasp the value of professional vendor services and … [Read more...] about Refer a Vendor
What We’ve Learned (so far) about Gen Z
Everyone from data scientists to market researchers, politicians to pop musicians, has been racking their brains trying to decipher and unravel the Millennials. Now that researchers have uncovered the … [Read more...] about What We’ve Learned (so far) about Gen Z
“Didja get my email? Didja, Didja, Didja?”
It's Monday. And just like the start to every other workweek since email became the preferred method of sales correspondence, I wish I had a nickel for every "cold" email I receive in an average … [Read more...] about “Didja get my email? Didja, Didja, Didja?”
Project Management Methodology: Ain’t Nothing Like the Real Thing, Baby.
Oooh, I got memories to look back on, and more than 2,000 client company relationships to ponder and savor. Hopefully you'll read on about how passionate we are at Orman Guidance to innovate marketing … [Read more...] about Project Management Methodology: Ain’t Nothing Like the Real Thing, Baby.
Rosemary Predicts the Future
"My interest is in the future because I am going to spend the rest of my life there. " --C.F. Kettering As independent market researchers who are passionate about bringing forth insights that live … [Read more...] about Rosemary Predicts the Future
