Last week, Orman Guidance had the privilege of attending Brand Matters, a fantastic speakers’ series focusing on how companies can build a recognizable and worthy brand. The series is offered by our good friends at Yamamoto, as well as the Carlson School of Management and Twin Cities Business Magazine. Orman’s interest in the topic is key due to our ongoing study of consumer engagement preferences and the role that brand plays.
The study of consumer engagement preferences in the context of market research has been an ongoing source of study, exploration, and learning at Orman Guidance since 1975. As we all know, when our consumer outreach efforts do not yield results, market research suffers. Consumers get burned out, and clients feel insecure about the quality of the research findings.
Orman Guidance envisions a better way, a much different modus operandi for market research. We’re getting closer to that vision every day. Here’s a preview.
The Millennial generation: they’ve been called the most narcissistic generation in American history. They’ve also been prophesied as the generation that “will save us all.” Both may be true, depending on how you view the research. Studies done by Orman Guidance Research and others have found that Millennials are unique for their self-confidence, adaptability, and overall creativeness.They differ significantly from previous generations in their consumer habits: they rarely use landline phones, they want to dress more casually at work, and (much to the chagrin of those who have to give them rides) are less likely to have a driver’s license.