Last week, Orman Guidance had the privilege of attending Brand Matters, a fantastic speakers’ series focusing on how companies can build a recognizable and worthy brand. The series is offered by our … [Read more...] about Brand Matters
We are all nuts
The study of consumer engagement preferences in the context of market research has been an ongoing source of study, exploration, and learning at Orman Guidance since 1975. As we all know, when our … [Read more...] about We are all nuts
That’s some mighty fine fine print you got there…
Okay, so what exactly is “market research”? To understand market research, it’s important to know that companies are self-conscious entities that want to know their products and services will be … [Read more...] about That’s some mighty fine fine print you got there…
Co-creation the Millennial way
In the past, companies used consumers to validate their brand identity. But everything has changed. Orman Guidance Research finds marketers benefitting from the power of the Millennial voice to … [Read more...] about Co-creation the Millennial way
When it comes to grocery shopping, the Millennial generation jumps around
The Millennial generation: they've been called the most narcissistic generation in American history. They've also been prophesied as the generation that "will save us all." Both may be true, depending … [Read more...] about When it comes to grocery shopping, the Millennial generation jumps around
