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Orman Guidance

We are all nuts

March 13, 2015 by Larry Seth

The study of consumer engagement preferences in the context of market research has been an ongoing source of study, exploration, and learning at Orman Guidance since 1975. As we all know, when our … [Read more...] about We are all nuts

Filed Under: Industry Trends, Orman Guidance Tagged With: Millennials, Retail

That’s some mighty fine fine print you got there…

February 16, 2015 by Larry Seth

fine print newsprint paper scraps

Okay, so what exactly is “market research”? To understand market research, it’s important to know that companies are self-conscious entities that want to know their products and services will be … [Read more...] about That’s some mighty fine fine print you got there…

Filed Under: Orman Guidance, Participants Tagged With: Market Research Process, Privacy

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