It never fails – whenever I meet a new group of people and we go through the who/what/where bio -- once people discover I work in consumer insights, someone invariably asks, "Do my opinions really … [Read more...] about Healthcare Research: Do Study Participants Really Count?
Participants
Opting-in: The golden rule of market research
As market researchers, our first duty is to protect and promote the interests of consumers. Whether it’s promoting consumer preferences in the marketplace or defending the right to be left alone from … [Read more...] about Opting-in: The golden rule of market research
That’s some mighty fine fine print you got there…
Okay, so what exactly is “market research”? To understand market research, it’s important to know that companies are self-conscious entities that want to know their products and services will be … [Read more...] about That’s some mighty fine fine print you got there…
