It’s a rite of passage. It’s as American as Apple Pie. Growing up, every kid needs to be told to “get off my lawn!” by their old cranky neighbor, at least once. Metaphorically, this is what happens … [Read more...] about Time for Hype Replacement Surgery
Millennials
We are all nuts
The study of consumer engagement preferences in the context of market research has been an ongoing source of study, exploration, and learning at Orman Guidance since 1975. As we all know, when our … [Read more...] about We are all nuts
Co-creation the Millennial way
In the past, companies used consumers to validate their brand identity. But everything has changed. Orman Guidance Research finds marketers benefitting from the power of the Millennial voice to … [Read more...] about Co-creation the Millennial way
When it comes to grocery shopping, the Millennial generation jumps around
The Millennial generation: they've been called the most narcissistic generation in American history. They've also been prophesied as the generation that "will save us all." Both may be true, depending … [Read more...] about When it comes to grocery shopping, the Millennial generation jumps around
