When you hear “Market Research”, what comes to mind? One way mirrors. Inquisitive moderators. Perhaps the television series Mad Men. (We hate to break it to you, three cocktail lunches are no … [Read more...] about Don’t shoot the messenger: How Orman Guidance pioneered the Focus Group
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The Orman Story
The year was 1975. All across corporate America, a thin haze of cigarette smoke wafted lazily above the brisk clatter of typewriters. Correspondence was delivered by courier or snail mail. In many … [Read more...] about The Orman Story
