Needless to say, I was terrified the first time I encountered her back in 1988. I thought of her as the First Lady of Orman Guidance. She could pierce a sizable pile of research methodology and pull … [Read more...] about Life…Learning…and Succession Planning
Opting-in: The golden rule of market research
As market researchers, our first duty is to protect and promote the interests of consumers. Whether it’s promoting consumer preferences in the marketplace or defending the right to be left alone from … [Read more...] about Opting-in: The golden rule of market research
Don’t shoot the messenger: How Orman Guidance pioneered the Focus Group
When you hear “Market Research”, what comes to mind? One way mirrors. Inquisitive moderators. Perhaps the television series Mad Men. (We hate to break it to you, three cocktail lunches are no … [Read more...] about Don’t shoot the messenger: How Orman Guidance pioneered the Focus Group
The Orman Story
The year was 1975. All across corporate America, a thin haze of cigarette smoke wafted lazily above the brisk clatter of typewriters. Correspondence was delivered by courier or snail mail. In many … [Read more...] about The Orman Story
Time for Hype Replacement Surgery
It’s a rite of passage. It’s as American as Apple Pie. Growing up, every kid needs to be told to “get off my lawn!” by their old cranky neighbor, at least once. Metaphorically, this is what happens … [Read more...] about Time for Hype Replacement Surgery
Celebrating 40 Years of Excellence
We always hold our breath at this time of year — anticipating the ratings from Impulse Survey. We do not take for granted the journey toward top ratings, nor the fact that clients placed Orman … [Read more...] about Celebrating 40 Years of Excellence
